Fathers Day
Father's Day, June 14 this year. The annual reminder to come up with something thoughtful for the dad who already has a tool drawer that won't close.
Our take: he doesn't need another gift. He needs a thing he'd buy for himself if he ever shopped for himself, which he doesn't. Highway signs on tumblers. Sierra-named hats with no flash. Pint glasses for the deck. A poster of the road he always took the family on. Tees that skip the "World's Best Dad" line entirely. The compliment is the design.
Order by June 9 for delivery before the day, give or take print-partner queues.